We’re hiring a contract Director of Marketing & Communications!

Posted on May 12th, 2015

We are pumped to be partnering up with HUBweek to lead a search for their Director of Marketing & Communications!  If you haven’t heard, HUBweek is the place where art, science and technology will collide in Boston.  In October 2015,  there will be a week long celebration of the big ideas and bold solutions that emerge from the people and intellectual energy found in Greater Boston.  We are looking to hire a contract Director of Marketing that will help build the HUBweek brand and messaging.  You will own and drive their voice and the execution of all communications as well as:

  • Creating and implementing marketing and communications campaigns that will promote HUBweek to local and national audiences
  • Establishing and driving brand messaging guidelines for partners, sponsors and collaborators to use for the HUBweek brand and vice versa.
  • Managing outside agencies and overseeing website development
  • Coordinating and optimizing communication channels from HUBweek partners, sponsors and collaborators

Interested in hearing more?  You can apply here.


We’re hiring a Director of Email Marketing!

Posted on April 17th, 2015

Email back Our client is a global leader at the crossroads of sports, health & fitness.  They are on a mission to change people’s lives through amazing events & experiences, compelling content, nutrition, training and innovative products.  We are looking to hire an experienced Director of Email Marketing that will drive global email contact strategy.  You will be pulling, manipulating and modeling data to make actionable recommendations as well as;

  • Creating and optimizing email campaigns and providing data insights through A/B tests, statistical measurements and deep-dive analysis;
  • Driving database growth and email acquisition through CTR, ESP, MAP and CRM;
  • Developing segmentation, targeting for email campaigns and tracking conversion;
  • Building email data infrastructure and ensure data integrity;
  • Collaborating with business intelligence team to drive business requirements;


  • Bachelor’s degree in Statistics, Mathematics, Computer Science, Engineering or other relevant quantitative discipline;
  • At least 5 years of relevant experience in email marketing, database analytics, data mining and modeling;
  • Must be data-driven and have an analytics mindset;
  • Advanced experience with SQL, Excel, Teradata warehousing, SAS and marketing analytics tools (Tableau is a plus);
  • Excellent communication skills and ability to work in a fast-paced, collaborative environment is a must;

Interested?  You can apply here via LinkedIn.

We’re hiring a Director of Social Media!

Posted on April 17th, 2015

Do you want to work for a global leader at the intersection of sports and health & fitness.  Our client is on a mission to change lives of people through amazing events & experiences, compelling content, nutrition, training and innovative products.  We are looking to hire an experienced Director of Social Media that is comfortable working in a strategic and hands-on role.   You will develop and execute strategic global social media initiatives that support ongoing marketing campaigns as well as:

  • Analyze and optimize social media channels to maximize their impact;
  • Evolve social media metrics to provide a clear sense of value across all social initiatives;
  • Create engaging content for a community of millions of passionate fans;
  • Act as a subject matter expert on key social channels including YouTube, Facebook, Twitter, Google+, LinkedIn, blogs and discussion forums;

Interested in learning more or applying?  Check out our posting on LinkedIn.


We are hiring a PR Manager!

Posted on April 8th, 2015

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Breakaway is currently looking to hire a PR Manager to join our Brand Activation team.  This is an integrated practice within the company that harnesses PR, social, content + SEO to drive growth for our clients.  This is an opportunity to work closely with a major global brand.  We’re looking for someone with 3-5 years of experience to develop and nurture relationships with press in key local, trade and business publications as well as:

  • Manage day-to-day client relations;
  • Create press releases, blog posts, social posts and contributed content;
  • Contribute to the recruitment of customers to aid in our clients’ content creation programs;
  • Proactively manage awards and speaking programs;
  • Manage daily Breakaway newsletter to help keep employees informed and engaged;

Interested?  Please apply via LinkedIn


We’re hiring a Brand Strategy Intern

Posted on April 6th, 2015

Breakaway is currently seeking a Brand Strategy intern to support our Boston based Strategy team. The internship is a flexible, unpaid position for graduate students looking to gain experience in a brand development firm that works with companies of all sizes and growth stages across different verticals.

This role requires a unique blend of professional experience, creativity and entrepreneurial zeal. You will work with Breakaway’s interdisciplinary teams to develop strategic initiatives, research industry trends and assist in thought leadership development. We believe that brand is where value is created and growth is accelerated. This means we need someone who can develop unique insights, define new opportunities and help clients go to market with a refreshed strategy.

Successful candidates will be strategic thinkers with superior verbal and written communication skills and have a first hand knowledge and experience in the innovation economy. Applicants should be completing MBA or similar graduate-level studies and must have relevant professional experience in brand / product / marketing management and a basic awareness of innovation trends to be considered.

Interested?  Please apply via LinkedIn.

The Gender Gap in Venture Capital

Posted on March 24th, 2015

A gender gap in venture capital? In all honesty, this is not something I ever thought of before this past fall when I was invited to be a panelist at an event hosted by Babson College. The event was held to discuss the findings of a new study on venture capital funding and women entrepreneurs. The study, Women Entrepreneurs 2014: Bridging the Gender Gap in Venture Capital, was conducted by the same Babson professors who started the Diana Project, a program focused on women entrepreneurs and their continued growth. Two stats from that study caught my eye:

  • Over the course of 3 years (2011-2013), only 2.7% of the companies receiving venture capital funding had female CEO’s
  • If women entrepreneurs started with the same capital as their male counterparts, they would add 6 million jobs to the economy in 5 years and 2 million in the first year alone.

2015-03-24_1029The report shocked me. But then I thought about how many women have come to pitch me for funding for their companies over the past 10 years … how many women entrepreneurs have come through our doors? I realized that in fact, this percentage isn’t all that dissimilar to the 2.7% cited.

Once you see how large the gender gap is, it’s pretty hard to ignore not just the problem, but also the profound impact, both economically and culturally, that we’d all see from bridging it.

A number of challenges are cited for this disparity including lack of role models, few mentors and unconscious bias. And while there absolutely are merits to all of these, where do we start?

In my opinion, a big part of the problem and the best place to start is at the top of the funnel. The truth is, there are disproportionately fewer female entrepreneurs seeking funding to begin with. We need to get more women pitching for capital.

Even if you are more economically motivated than values-driven, doesn’t it make sense to become part of the solution? Venture capital will chase success, but it also has to breed it. There is far too much upside to continue looking the other way. This is why we’ll be kicking off a business challenge for women entrepreneurs in partnership with Babson College later this year.

Generating an open and honest conversation about the gender gap is critically important. I’m certain that many of my male counterparts are, like I was, simply unaware of the problem, as well as the opportunity. This is something we can change, and I invite you to join in on the conversation.

Read more from John Burns in The Boston Globe here

We’re hiring a VP of Ecommerce In St. Louis!

Posted on March 16th, 2015

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That’s right.  We’re recruiting in St. Louis again!

With nearly 20 years of history, built up on a solid foundation of innovation and science, our client is a leader in the health and fitness footwear space.  We are leading the search for a VP of Global ecommerce.  This is a unique opportunity with high visibility and impact,  reporting directly into the CEO.  Your mission will be to build and drive ecommerce and digital businesses across multiple direct to consumer channels as well as:

  • Overseeing the concept development, strategy, planning and implementation of all global ecommerce initiatives;
  • Partnering with the Global Marketing Director to drive consumer traffic and grow the ecommerce business;
  • Building out, scaling and managing a global ecommerce team and owning P&L across all digital commerce;
  • Collaborating with IT on the design, architecture and back end solutions of ecommerce sites so that the overall brand strategy is translated online;

This position is located in St. Louis, MO and requires up to 25% international and domestic travel.

Interested in applying?  Check out our posting on LinkedIn:

Measuring What Matters

Posted on February 27th, 2015

When it comes to the metrics that measure the efficacy of public relations, social media and content marketing, we have all fallen into the trap of reporting what’s easy, instead of reporting what matters. We like big numbers, and “hockey stick” charts. We have been conditioned to define and defend our work through quantitative measures, instead of qualitative ones.

More impressions. More coverage. Bigger communities. Numbers at any cost.

But the fact that impressions, press coverage lists, and Facebook page likes are still viewed as industry standard KPI reflects, and I’m paraphrasing Moneyball here, an imperfect understanding of where ROI comes from.


Let’s be blunt. “Impressions” are the emptiest metric there is. “Impressions” are potential eyeballs, that’s it. It’s the equivalent of magazine circulation. It doesn’t mean anyone saw it … or that they cared, or that they did anything. It’s just a way for advertisers and marketers to show their clients a big, juicy number that they can dial-up anytime they want. It can be useful, to a point, as a directional barometer of overall market penetration, but it’s a metric that is often used foolishly as the end-result instead of the starting point.

There is a big difference between an agency reporting that they had a good month because they delivered 20MIL impressions, vs reporting that they delivered 20MIL impressions that corresponds to a 15% lift in month-over-month web traffic, and an 8% increase in lead form conversions.

If your PR firm is offering a list of coverage as proof of their value, they are failing to connect the dots between their work and your business needs. Coverage in it of itself doesn’t matter. Coverage that drives strategic results does. That doesn’t mean coverage isn’t valuable. It is. But it’s a means to an end, not a final product. Agencies and brands should prioritize outcomes over output. Better to have one press hit that drives meaningful results than a spreadsheet of coverage that functionally does nothing more than make the PR firm look busy.

Similarly, Facebook page likes or new Twitter followers can certainly be indicators of a successful campaign or greater brand engagement, but in a vacuum they don’t mean anything as stand alone metrics. It’s a vanity license plate. You need 50,000 Facebook page likes? No problem, give me a few grand and a weekend and we can get you sorted out. If what you really need is increased lead flow from social sources, or better organic reach earned through quality engagement, that is a different story. One that can’t be told simply by showing a spike in audience size.

If we step back and seize the opportunity to redefine the metrics that really move the needle, whether that is web traffic, consumptions, commerce or brand sentiment, we can hold marketing to a higher standard.

There is no cookie-cutter answer for what metrics matter. It varies from client to client, and from day to day. The answer isn’t formulaic, it’s dynamic. The important thing is for brands and agencies together to decide what they are trying to accomplish, and what metrics can best measure, even directionally, the impact of their work. We might not be able to measure 100% of the work we do with numbers and charts, but we can decide to market with a purpose, and focus on indicators and outcomes that truly reflect growth in brand capital.

We’re hiring a Head of Product!

Posted on February 13th, 2015

Our client, CoachUp, is on a mission to show the world that private coaching is the key to success in sports and in life.  They have created a marketplace that connects athletes with thousands of vetted private coaches across the country in everything from basketball, soccer and football to fitness, yoga and dance.   We are looking to hire an experienced Head of Product to drive product development across web and mobile.  Reporting directly to the CEO, you will be creating the product roadmap, defining business requirements and partnering with the development team to deliver amazing products as well as:

  • Defining and prioritizing new features and strategic initiatives across web and mobile for both coaches and consumers;
  • Leveraging data and analytics to develop new products, improvements and features;
  • Optimizing the top of the funnel so that growth and engagement are top priorities;
  • Enhancing User Experience by developing a process to generate and incorporate user feedback;
  • Developing rapid and iterative test plans;

Interested in applying?  Check out the job listing here.

Babson Breakaway Challenge

Posted on February 11th, 2015

This fall, Breakaway, in partnership with Babson College will be launching the Babson Breakaway Challenge – a first of its kind consumer business competition. The objective of the program is twofold: to help women entrepreneurs see their businesses launch successfully, and to create an opportunity for women who aspire to become venture capitalists a first hand perspective on what the career entails. The winner of the competition will receive a $250,000 investment from Breakaway as well as our services to develop a winning brand platform.

We are passionate about creating opportunities for talented entrepreneurs to see their visions become a reality.

Stay tuned, much more to come.