Posts by Scott Maney

Lego just built the coolest brand in America.

Posted on February 21st, 2014

If you told me what I’m about to tell you, I would think you were an idiot with lowest common denominator taste and write you off as an arbiter of anything relevant, good and worthwhile in culture. Gloves are off. Chin is out. The Lego Movie is one of the best overall films I have seen in a long time. There. I said it. It was actually easier to say than when I acknowledged that One Direction’s Story of My Life was a pretty good song. I still have scars from that one. But like Ron Luciano behind the plate of a Yankees game, I call ‘em like I see ‘em, fully anticipating a full beer to rein down on my head from the…

Super Bowl Commercial, 48, Dies

Posted on February 3rd, 2014

The Super Bowl commercial, once the crown jewel of marketing and one of the most anticipated events in American society, has died of irrelevancy. It was 48. The Super Bowl commercial had been suffering from a long, increasingly debilitating illness caused by focus groups, lack of creativity, and the tightening of sphincters brought on by marketing executives over-managing their careers and under-delivering ideas. It had been confined to a wheelchair since 2009 when Danica Patrick first appeared in a GoDaddy spot about plastic surgery and fake breasts with J. Cornflako. Its health, though, had been decreasing for years and was originally diagnosed when Budweiser began the puppy and frilly leg warmer horse pussification of what was once America’s greatest beer. The Super Bowl commercial…

Convergent Dental – This is Big

Posted on November 27th, 2013

Remember that awesome time we had at the dentist? Said no one, ever.

There is no joy in dentistry. There are no fond memories. No can’t wait to see you’s. No I missed you’s. The dentist is a must, not a want and with that comes enough baggage to fill the underbelly of a jetliner. It hurts to go to the dentist. And that’s a pain to everyone.

But what if you could remove that hurt? What if you could remove all the anxiety? What if you could take that drill and all its creepy sounds and burning smells and stick it somewhere that the sun rarely shines? That would be a big deal.

This is a huge deal.

Breakaway helped Convergent Dental, a start-up company with a brilliant product, launch Solea – the first ever FDA cleared laser that does all the awesome things that lasers are supposed to do. If Captain Kirk had a dentist on the Enterprise, this is how he would fix that cavity brought on by too much Vulcan taffy.

Watch the Solea video, made in conjunction with Giant Ant Media. Then beam yourself up to a dentist who has one.

Double Albums, Musky Grandmas & Fairytales.

Posted on May 8th, 2013

Communication Arts magazine has recently undergone a nip and tuck design makeover, including the addition of a new opinion column called Voices. Since they knew I had several inside my head (voices), they asked me to put one of them down on paper (opinions). We said sure. I didn’t set out to write about cat shit, Boo Berrys and weed, but lo and behold that’s where I ended up. All in the name of better branding, of course. View PDF Reprinted with permission by Communication Arts, ©2013 Coyne & Blanchard, Inc. All rights reserved. This first appeared in May/June 2013 issue. commarts.com

26.2gether

Posted on April 16th, 2013

This is not a race. This battle. This sorrow. This road to recovery. This is a marathon. Sometimes you can’t even imagine the finish line. It seems a long way off, doesn’t it? But there is one. You can’t see it yet. But there is one. It’s at the end of a very long run where everything is heartbreak. Not just the hills. Like every marathon, there are people along the way to clap and cheer and feed and nourish and help you go on when you the last thing you want to do, the last thing you think you can do, is go on. But go on you must. One step. Then another. Then another. Some for you. Some for them. Some for…

The World is Ending. Pass Me a Guinness.

Posted on December 19th, 2012

Friday is the end of days according to the 5,125 year-old Mayan calendar. The world is going to crumble or we’re going to get sucked into a black hole in the center of the universe or Christina Aguilera is going to get dressed again in the dark and appear fully cleaved on The Voice. Whatever happens, we’ll have to avert our eyes because it’s going to sting and we’re hosed. It would be a shame for the world to end Friday. There’s a lot of life left to live. Plus, there’s chicken marinating in the fridge and The Lumineers are touring in the spring. But if the world is truly going to cease to exist, I’d like it to cease knowing that we added…

Breakaway Featured in Communication Arts

Posted on September 12th, 2012

If our moms still hung our best work on their refrigerators, this is what would be pinned up with alphabet magnets. Communication Arts magazine is featuring Breakaway in an 8-page spread in the new 2012 Design Annual. Communication Arts is the preeminent advertising and design magazine in the business and we are honored to have them tell our story and showcase our work. Kick back in a worn leather chair in the study with the heads of big game mounted on the wall and a glass of scotch neat and take a read. Or, just glance at it at your desk. View PDF

Have a problem with social media? Call the cops.

Posted on July 26th, 2012

Step back for a moment and think about the real purpose of social media. There’s no doubt, as the recent Colorado theater tragedy so sadly emphasized, that Twitter has become the closest thing we have to real time, eyewitness reporting. The power in that alone is staggering. But what’s the point of social media from a brand building perspective? What role does it play in the interaction between consumers and brands that other forms of communication can’t? Intimacy. Companies using social media most effectively are breaking down barriers that exist between their brands and its users and engaging on a personal level. They say hello. They have conversations. They share little secrets. They expose a bit of themselves for the world to see. When…