Posts by Tim Linberg

Surviving Viga

Posted on April 4th, 2014

5 key tactics for surviving your trip to our stellar local italian eatery, Viga. 1. Know your order before you go in: You won’t have time for guesswork. It’s a high stress environment and you can’t be caught with your pants down. If you are a first-timer, check out the online menu before you go. Otherwise, order the first thing you see. It’s likely to be good, and you will cause chaos with any delay. 2. Stay right: The hot food line forms to the left as you walk in the door. This means pizza and pasta. If you are having a sandwich, you need to stay right as you enter. Once you make that first move, you either stay right for cold sandwiches,…

The buzz on Facebook Paper is well deserved. I just don’t use it.

Posted on February 7th, 2014

On Monday, Facebook unveiled their uber-hyped news and stories app Paper. Like Zite and Flipboard, Paper serves up content surfaced by your social network, but also offers curated news, videos and images from a handful of categories like tech, sports, and cooking. Here is what I wrote that afternoon …. “The buzz is well deserved. Paper is beautifully designed, and at the most basic level it’s simply a better Facebook. More visual, less busy, thumb friendly. Paper is built around a few simple gestures. You don’t scroll through Paper as much as you flick through it. You explore HD photos by titling your device to see what you want to see. It’s intuitive, ad-free (for now) and also something else that Facebook hasn’t been…

Mindie is a rush of music from a visual jukebox.

Posted on November 3rd, 2013

Mindie, the new short-form video app that launched recently, allows users to add a soundtrack to their looping videos. If that sounds similar to Vine and Instagram, it’s not. It’s different, and it’s better. Mindie taps into iTunes API to give you a virtually limitless selection of honest-to-goodness free to use music from every artist you can think of. It turns the banality that is clogging up the competition into a 7-second music video, and provides an opportunity to create a moment that has depth and an emotional hook. The biggest point of differentiation here is that Mindie is a music discovery app that uses video, not the other way around. They have tapped into the affinity for sharing music in the social space,…

We’re Hiring: Director of PR

Posted on October 2nd, 2013

ABOUT BREAKAWAY BIG is a hybrid strategic consultancy, creative agency and venture capital firm in Boston. We invest in cool and promising early stage brands that meet at the crossroads of consumer and technology and we often partner with these firms to be their creative and branding agency. We are experts at creating new brands, reinventing or reinvigorating existing ones, and driving them to all to grow. We are also embedded partners with many large brands who are looking for something different in an agency model – one with strategic insights based on years of agency and client experience, the creative chops to bring those insights to life, and the business acumen to do it all for the right reasons. A partial list of…

Breakaway profile in Boston Business Journal.

Posted on July 7th, 2013

We love being a part of the business and VC community here in Boston. The city is bursting with opportunity, and it’s exciting for us to be surrounded by so many brands and people that are pushing the envelope. Boston does indeed know how to “do consumer.” Two of our head-honchos Dennis Baldwin and Scott Maney recently had the chance to sit down and talk shop with Kyle Alspach from Boston Business Journal, and share some updates about our creative work, as well as our plans to ramp up a new capital fund in the fall. Breakaway Innovation Group expects to begin raising a new fund of at least $50 million in the fall, says CEO Dennis Baldwin. You can read the full article here.

I’m a fan of Spam. I just don’t want to eat it.

Posted on May 16th, 2013

I can say with relative certainty that the last time I had Spam was 1979. I was on a boat trip with my father and brothers, and my dad made us fried Spam sandwiches for dinner. Spam, fried in butter until browned, served on white bread with yellow mustard. We had been on the boat all day, first hot and now cold as the sun went down. A little sunburned maybe, hair (when I still had it) thick with salt. Hungry enough to salivate at the smell of ham loaf being fried in a tiny, windowless galley kitchen. I don’t remember much about being 7, but I can tell you I loved that fried Spam sandwich. It hasn’t occurred to me since then to…

How to make sure your LinkedIn profile doesn’t suck.

Posted on May 2nd, 2013

There are over 200 million professionals on LinkedIn, with two new members joining every second. That means that in the time it has taken you to read these first two sentences, four new people joined, or six if you read really slowly. LinkedIn is not just your rolodex, it’s access to the rolodex of everyone you know (and everyone they know). It’s a direct pathway to almost anyone you want to do business with, and it’s often the first place people go to learn about you if they want to do business with you. It’s your resume, your business card and the front door to your company. In addition, LinkedIn is almost three times more effective at driving leads than either Facebook or Twitter.…

Being there matters.

Posted on April 4th, 2013

The evolution of technology and its ability to keep us connected, informed and entertained is amazing and awesome. We see and share more than ever before. YouTube, iTunes, TiVo, On-Demand, social media, Skype, smart phones, GoPro, Google Glasses and of course, SportsCenter – they let us stand on the sidelines from 3,000 miles away. We watch what we want, when we want. We see the world through the lens of a skydiver plummeting toward the Earth. We have instant, front-row access to everything. Anytime we want it. It’s just like being there. Except it’s not. For all the wonderful ways technology is used to enrich and connect us, there is also a cheapening of the experience that happens when it is secondhand, remote or…

We’re looking for interns (not in a creepy way).

Posted on March 11th, 2013

At Breakaway we abide by a work hard play hard mantra. Whether it’s a strategic brainstorm session with a client or a nail biting game of foosball, we attack everything we do with passion and true grit. That’s why we’re searching for skilled and ambitious interns to roll up their sleeves and dive right in to our dynamic firm. We are a new school model of creative agency, strategic consultancy and venture capital firm so our internship opportunities cover the entire marketing spectrum. You will be exposed to our diverse range of clients and on any given day could be working on projects related to fashion, sports, healthcare, startups, ecommerce or consumer products. If you’re interested in joining our team of highly skilled creatives,…

Everything is social, whether you like it or not.

Posted on March 5th, 2013

The ubiquity of social media and mobile technology has rendered everything we do, think, eat, wear, read, watch or itch a social event. Your lunch. The movie. The packaging. Customer service. That rash that won’t go away. Technology has shifted not only the ease of sharing, but also the norms. It has become instinct for most of us now to create a realtime narrative about minutia. The store is too cold. My waitress is hot. We are a culture of share-everything, which means social media can’t be kept in a box. You can’t control what is shared, anymore than you can control what is said. Social sharing happens whether you want it to or not. Whether you planned for it or not. Whether your…