Posted on February 10th, 2014
A couple of weeks ago the B.I.G. crew hopped on a plane and headed off to the Winter Outdoor Retailer Show, a biannual product show held in Salt Lake City. A place where retailers, manufacturers, and suppliers from all over the world descend for a few jam-packed, inspired days to review and fall in love with products related to the outdoor recreation industry. The energy was high, the show was huge, flannels and beards were in full effect and we were stoked to be there. Stoked even became a part of our vernacular for a few days.
But our main excitement wasn’t the gazillion garments, it was the show stopping presence of our client, Bemis‘ 30 x 50 booth. For the past few months, we have worked with Bemis to develop their brand expression and carry that through their marketing efforts. As one arm of these efforts, we partnered with an exhibit company to design the overall look and feel of the booth, making sure it exceeded their requirements for their upcoming show tour at ISPO Munich, and ISPO Beijing.
Our journey to Winter OR was our chance to see it all come to life, and to document the week. We interviewed some of their Premium partners, Project OR contestants and Bemis designers as well as President and CEO, Steve Howard, and Global Director of Marketing, Taylor Duffy, to talk Bemis, the future of bonding and what it takes to be a Partner to some of the world’s best brands.
Much more to come, stay tuned.
Bemis is a leading global manufacturer of heat-activated film adhesives, seam tapes and custom films who partners with some of the world’s greatest brands to design, create and construct cool stuff. Their Sewfree® bonding solutions are in much of the technical outerwear apparel, performance wear, handbags, tablet covers you see today. Basically if you’ve worn it, they’re probably in it.