Posts tagged “agencies

Marketing: The Song Remains The Same.

Posted on March 26th, 2014

The more marketing changes, the more it stays the same. Or, as the Talking Heads would say, “same as it ever was.” Earlier this week, I gave a talk in an International Marketing class at Boston University’s Isenberg School of Management taught by former Reebok colleague + good friend, Pat Hambrick. Preparing for Monday morning’s class (MK 467 for those who sweat the details) by reading the syllabus (there’s a first time for everything)  I realized that I had taken the exact same class during my fun-filled stay at Villanova’s School Of Business over 25 years ago. Once I got over the bustle in my hedgerow about my age, it struck me that so much has changed in marketing over the past 25 years – yet…

Everything is social, whether you like it or not.

Posted on March 5th, 2013

The ubiquity of social media and mobile technology has rendered everything we do, think, eat, wear, read, watch or itch a social event. Your lunch. The movie. The packaging. Customer service. That rash that won’t go away. Technology has shifted not only the ease of sharing, but also the norms. It has become instinct for most of us now to create a realtime narrative about minutia. The store is too cold. My waitress is hot. We are a culture of share-everything, which means social media can’t be kept in a box. You can’t control what is shared, anymore than you can control what is said. Social sharing happens whether you want it to or not. Whether you planned for it or not. Whether your…

Cut your own meat. It’s time agencies take
a seat at the adult table.

Posted on May 4th, 2012

Put down the crazy straw. Advertising agencies, design shops, branding firms and every incarnation in between have to stop blowing bubbles and realize where the real decisions are being made – at the adult table in the room next door. Everyone talks about the agency model being broken. Creative is commoditized, traditional media is dead, fee for service an endless circular game of more bodies and hours and scale. But what’s really broken is the pipeline to information. The intimate knowledge of why and how a client’s business works is lost on most agencies. The hundreds of small decisions from finance to sales to manufacturing in Shenzhen that weave the web of success and failure happen while the adults pass the veal scampi and…