The way you hear marketers talk, you’d think “viral” was an action item on a product launch checklist. Did we film the viral video? What’s our viral plan? Let’s make the next Dollar Shave Club. We need our own Charlie Bit My Finger. This is a case of marketers and brands buzz-wording themselves into a frenzy, and as a result, bastardizing industry lexicon. It’s not only incorrect, it’s silly. Viral is the byproduct of being interesting, and of outstanding creative. Viral is what happens when you are exceptionally smart, moving, or original. Things spread when they are truly shocking, or amazingly funny. Or even just phenomenally dumb. But nobody makes “viral videos.” People make videos, and every once in a while, those video go…