It’s easy (and often justified) to paint Facebook with the “evil-empire-that-set-up-a-way-to-monitize-your-abilty-to-reach-your-fans” brush, but we also need to stop and give props to Facebook for just how smart the EdgeRank algorithm really is. This is real life. It doesn’t matter how many “friends” your brand has, what matters is that they want to engage with you. If you can’t start a conversation that they are interested in, well, shame on you. In the race to the biggest audience possible, brands are still losing sight of (a) how EdgeRank works, (b) why it matters, and (c) how this is true of all marketing anyway. Facebook’s EdgeRank algorithm is the secret-sauce that the platform uses to decide what content ends up in your newsfeed. The easiest way…