Posts tagged “mobile

The buzz on Facebook Paper is well deserved. I just don’t use it.

Posted on February 7th, 2014

On Monday, Facebook unveiled their uber-hyped news and stories app Paper. Like Zite and Flipboard, Paper serves up content surfaced by your social network, but also offers curated news, videos and images from a handful of categories like tech, sports, and cooking. Here is what I wrote that afternoon …. “The buzz is well deserved. Paper is beautifully designed, and at the most basic level it’s simply a better Facebook. More visual, less busy, thumb friendly. Paper is built around a few simple gestures. You don’t scroll through Paper as much as you flick through it. You explore HD photos by titling your device to see what you want to see. It’s intuitive, ad-free (for now) and also something else that Facebook hasn’t been…

Second Screens and the New Normal

Posted on January 2nd, 2013

The so-called second screen, the phone or tablet providing content that deepens and extends a TV or film experience, is changing the way media channels and marketers think. Integrated second screen marketing programs have real value, and the data is there to overwhelmingly demonstrate that this is the new normal. People tweet from the theater, blog during the debate, and shop during the show. It’s hard to tell at times if this suggests a shrinking attention span, or a better capacity to multi-task, but either way it’s a new paradigm for how people view and engage with content. “Viewing” is no longer passive, it’s collaborative. 4 out of 5 smartphone users in America use their device while watching TV according to Nielsen. Forward thinking producers…