Posts tagged “social media

How to make sure your LinkedIn profile doesn’t suck.

Posted on May 2nd, 2013

There are over 200 million professionals on LinkedIn, with two new members joining every second. That means that in the time it has taken you to read these first two sentences, four new people joined, or six if you read really slowly. LinkedIn is not just your rolodex, it’s access to the rolodex of everyone you know (and everyone they know). It’s a direct pathway to almost anyone you want to do business with, and it’s often the first place people go to learn about you if they want to do business with you. It’s your resume, your business card and the front door to your company. In addition, LinkedIn is almost three times more effective at driving leads than either Facebook or Twitter.…

Being there matters.

Posted on April 4th, 2013

The evolution of technology and its ability to keep us connected, informed and entertained is amazing and awesome. We see and share more than ever before. YouTube, iTunes, TiVo, On-Demand, social media, Skype, smart phones, GoPro, Google Glasses and of course, SportsCenter – they let us stand on the sidelines from 3,000 miles away. We watch what we want, when we want. We see the world through the lens of a skydiver plummeting toward the Earth. We have instant, front-row access to everything. Anytime we want it. It’s just like being there. Except it’s not. For all the wonderful ways technology is used to enrich and connect us, there is also a cheapening of the experience that happens when it is secondhand, remote or…

Everything is social, whether you like it or not.

Posted on March 5th, 2013

The ubiquity of social media and mobile technology has rendered everything we do, think, eat, wear, read, watch or itch a social event. Your lunch. The movie. The packaging. Customer service. That rash that won’t go away. Technology has shifted not only the ease of sharing, but also the norms. It has become instinct for most of us now to create a realtime narrative about minutia. The store is too cold. My waitress is hot. We are a culture of share-everything, which means social media can’t be kept in a box. You can’t control what is shared, anymore than you can control what is said. Social sharing happens whether you want it to or not. Whether you planned for it or not. Whether your…

EdgeRank Imitates Life

Posted on September 28th, 2012

It’s easy (and often justified) to paint Facebook with the “evil-empire-that-set-up-a-way-to-monitize-your-abilty-to-reach-your-fans” brush, but we also need to stop and give props to Facebook for just how smart the EdgeRank algorithm really is. This is real life. It doesn’t matter how many “friends” your brand has, what matters is that they want to engage with you. If you can’t start a conversation that they are interested in, well, shame on you. In the race to the biggest audience possible, brands are still losing sight of (a) how EdgeRank works, (b) why it matters, and (c) how this is true of all marketing anyway. Facebook’s EdgeRank algorithm is the secret-sauce that the platform uses to decide what content ends up in your newsfeed. The easiest way…

Have a problem with social media? Call the cops.

Posted on July 26th, 2012

Step back for a moment and think about the real purpose of social media. There’s no doubt, as the recent Colorado theater tragedy so sadly emphasized, that Twitter has become the closest thing we have to real time, eyewitness reporting. The power in that alone is staggering. But what’s the point of social media from a brand building perspective? What role does it play in the interaction between consumers and brands that other forms of communication can’t? Intimacy. Companies using social media most effectively are breaking down barriers that exist between their brands and its users and engaging on a personal level. They say hello. They have conversations. They share little secrets. They expose a bit of themselves for the world to see. When…