Brand has value. Great brands have great value. Meaningless brands are worthless. Breakaway changes the trajectory of businesses by inventing, reinventing and reinvigorating brands to maximize their potential.
Our Brand Capital platform is as unique as it is powerful. We utilize a custom combination of strategy, creative, activation, talent and investment to help entrepreneurial brands see opportunities others can’t. And implement ideas others won’t.
We believe in big. Big thinking and big outcomes. And we do the little things to get there. We invest our time, money, heart, soul, minds, lives and futures into it day in and day out. We are believers in brand. We are investors in brand.
We are brand capitalists.
As a Brand Manager, Alyse manages the daily client activities and relationships for several Breakaway accounts, as well as supports the overall Brand Management team. Alyse is a stickler for details and often anticipates what the clients’ next steps may be, even before they’re articulated. Sometimes she even consults her Magic 8 Ball. Prior to Breakaway, Alyse worked at a small Boston-based agency on a range of accounts that spanned financial, technology, education and the non-profit industry. Alyse graduated from Endicott College with a BA in Communications.
Dennis brings over 15 years of consumer products and consulting experience as the Founder and Chairman of Breakaway. His expertise ranges from marketing and strategy to product and business development. As the former Chief Marketing Officer of Reebok International, Dennis established a mission to connect the brand to global youth through sports, music and technology. Prior to joining Reebok, Dennis was a Management Consultant at Ernst and Young LLP. Dennis graduated from Union College and has an MS in Industrial Relations from Cornell University.
Nina is a member of Breakaway’s Brand Activation team. Her work revolves around finding cool, compelling and relevant stories for our clients and turning them into content -- be it an Instagram campaign, blog article or video series. Prior to Breakaway, Nina worked at MIT, where she launched and grew the MIT Museum’s social media presence, and at Amory Group, where she wrote and produced content for all digital channels. Outside of work, you can find Nina playing soccer and rabble rousing in the People's Republic of Cambridge. She graduated from Wesleyan University with a degree in anthropology.
Chaz leads the investment advisory practice at Breakaway. Previously, Chaz served as founder and CEO of RockHopper Group, LLC, a holding company that acquired and developed enthusiast apparel brands in the outdoor and lifestyle space. Prior to RockHopper, Chaz was an investment banker at Adams Harkness and Roberston Stephens. Chaz has a proven track record investing in, structuring, and executing public and private financings for emerging growth and middle market companies. He has a BS in economics from the US Naval Academy and an MBA from Harvard. Chaz served five years as an officer in the US Navy with a focus on diving and deep-sea salvage operations.
John has enjoyed a successful career in venture capital and executive leadership. As Co-Founder and Managing Director of Raptor Consumer Partners and as Founding Partner at the Highland Consumer Fund, John has worked with brands such as Pinkberry, Spartan Race, and CitySports. With a strong passion for entrepreneurship, he has also served as Chairman and CEO of 3 early stage companies. While his business ventures span the consumer sector, John has a particular interest in health, wellness, sports and fitness. Prior to joining the Highland Consumer Fund, John was VP at Summit Partners, a private equity and venture capital firm. John received his undergraduate degree from Boston College and his M.B.A. from Babson College.
Scott is a member of the investment team at Breakaway, where he evaluates investment opportunities and is active in the firm’s advisory practice. Previously, Scott led corporate development initiatives for Escalade, Inc., a publicly traded company that owns 30+ brands in the sporting good and outdoor industry such as STIGA, Bear Archery and Goalrilla. Prior to his role with Escalade, Scott founded and ran a portfolio of brands in the outdoor industry, and worked as a consultant in Deloitte’s Strategy & Operations practice. Scott earned his undergraduate degree from Bowdoin College and an MBA from the Darden School of Business at the University of Virginia.
Brian is a writer with more than 16 years of experience in the industry. He has been a Creative Director at BBDO-NY and Hill Holliday-Boston, and has worked on iconic brands including Mountain Dew, Dunkin Donuts, GE, Motorola, Merrill Lynch, Aquafina and the Boston Red Sox. He very rarely refers to himself in the third person except when he’s writing his own bio. Then, Brian’s use of the third person when talking about himself is much more frequent. Brian would even call it prodigious. Brian graduated from Holy Cross College during a time when Belle Biv DeVoe was dropping its paradigm-shifting “Hootie Mack.” He majored in English and starred in slo-pitch Wiffleball. Never the other way around.
Dan oversees the finance and administrative functions for all three-business units at Breakaway. Previously, Dan worked at the Hancock Agricultural Investment Group where he was most recently Controller and Principal Accounting Officer. Prior to that role, Dan held increasingly senior finance and accounting positions with the Boston Bruins, Bain Capital, Eaton Vance and PricewaterhouseCoopers. Dan earned his undergraduate degree from Suffolk University and an MBA from Babson College.
Liam is a Designer and a 5-tool player that is capable of tackling any project thrown his way. Previously, he was a Studio Designer at Crunch Brands, where he began his career after graduating from the Tyler School of Art at Temple University. Liam is a hardcore baller, routinely breaking ankles on courts throughout Boston.
Javier is a Cuban-born, Venezuelan-raised designer at Breakaway. His web and print work has been featured internationally in Slanted magazine, UnderConsideration, and Behance. Javier is the founder of Observ, an independent clothing line, and creates fine art which has been showcased in galleries in NYC, LA, Miami and Boston.
Bryan brings a diverse range of strategy and innovation experience to Breakaway including financial services, retail, apparel and packaged goods. He started his career at American Express where he led a number of risk-related strategic initiatives and later moved into brand and innovation consulting at Fahrenheit 212. Bryan collaborated with innovation expert Clayton Christensen to help launch Disruptive Strategy with Clayton Christensen, the flagship course of Harvard Business School’s online learning platform. Bryan holds a BS from Clarkson, an MS from Stanford, and an MBA from Harvard. He also attended the school of hard knocks, growing up in Upstate NY where he endured endless winters while rooting for the Buffalo Bills and the Syracuse Orange.
As the PR Manager at Breakaway, Cait ensures a steady stream of media momentum across trade and business publications for her clients. She is particularly passionate about technology's impact on consumers’ daily lives. Prior to Breakaway, Cait worked at PR agencies where she was immersed in not only the tech start-up culture, but healthcare as well. Cait has grown and cultivated her media skill-sets and connections to secure coverage for clients in publications ranging from Fast Company and VentureWire to the Economist and Huffington Post. Cait graduated from the University of Massachusetts Amherst with a Bachelors of Arts in Communications.
Amanda brings enthusiasm and a motley assortment of experience to the Brand Management team. Having spent eight years in agencies around Boston, Amanda has spearheaded the development of award-winning work spanning traditional to digital to experiential for brands including Samsung, (RED), Reebok, Spaulding Rehab and Mass Save. Amanda is fascinated by the influence brand marketing has on behaviors, thoughts and feelings and she lives for creating the moments where passion intersects purpose. Amanda is a graduate of the University of South Carolina (Go Cocks!) and holds a Master’s degree in Integrated Marketing Communications from Suffolk University.
As Chief Client Officer at Breakaway, Tom brings his leadership capabilities and deep experience solving complex business problems for some of the world’s most iconic brands. He has created growth opportunities and platforms for McDonald’s, GM, Dunkin Donuts, Pizza Hut, Procter & Gamble, Ernst & Young, CVS and Miller Lite. Tom is energetic, innovative and passionate about people, ideas and what lies ahead. He was most recently a Global Director at Leo Burnett where he led the worldwide McDonald’s business through a challenging transition and grew Farmhouse, the agency’s in-house product innovation practice. Tom previously held senior client leadership roles at GM and Pizza Hut. He is a Midwestern straight shooter, born and raised in Ohio, but a converted Boston sports fanatic.
David leads the strategy and talent practices at Breakaway, helping clients uncover growth through insight, branding, product, talent, innovation and marketing. Prior to joining Breakaway, he spent over 20 years building high-growth businesses through product and marketing innovation at adidas, Polo Ralph Lauren, Groove Networks, Hearts On Fire, Reebok, Acclaim Entertainment and SmartPak. David has worked on strategic engagements with over 100 companies of all sizes and growth stages. He proudly mentors teams at TechStars, Bolt, Nike+ Accelerator, MIT Venture Accelerator, Northeastern IDEA, MassChallenge, Seedcamp and is a graduate of the Villanova University School of Business. David is an eternally optimistic Philadelphia Eagles fan.
Margo is a member of the investment team at Breakaway, where she identifies and assesses investment opportunities across the consumer sector and works with Breakaway’s portfolio companies to build and grow their businesses. Previously, Margo was a Co-Founder and Director of Customer Experience for an e-commerce fashion start-up, and prior to that, she served as Vice President of Institutional Equity Sales at RBC Capital Markets in Boston. Margo graduated magna cum laude from Boston College’s Carroll School of Management with a BS in Finance and marketing and received her MBA, magna cum laude, from Babson College. She also serves as the Co-Chair of the Board of Directors for Minds Matter Boston, a nonprofit mentoring and college prep organization serving Boston’s high-achieving, low-income high school students.
Tim leads the brand activation team, an integrated service that spans social media, public relations, branded content and digital communications. He was co-founder and President of MetroConcepts Corp, an entertainment marketing firm that served clients in the music and lifestyle industries, including Interscope Records, adidas, and Red Bull. Tim went on to found Amory Group, a boutique social media agency that helped clients like IdeaPaint and Mission Athletecare leverage digital platforms to drive business growth. Tim has over 15 years experience building relationships between brands and customers, and is a graduate of Cornell University.
Liz is a cat herder. As Director of Creative Services, she works to shepherd the work through the internal pipeline from initial client input to final implementation and production. Liz works to ensure the agency is achieving timely completion of client projects while adhering to our high-quality brand standards. Her goal is to bind the account and creative teams together to ultimately produce extraordinary results. Liz started her career in Media Planning at Hill Holliday and PGR Media in Boston before moving to New York to work at Lipman and thelab. There she expanded her experience and knowledge across various disciplines and departments of the agency world. Today she implements best practices in the creative development process and helps maintain sanity within the department. Best of luck, Liz. Best of luck.
Scott oversees all creative development and design at Breakaway. Before joining the company he was the founder of Jones, a Chicago advertising and design firm. Scott was a Group Creative Director of EURO RSCG, Creative Director at J Walter Thompson and VSA Partners, and a writer for DDB and Katsin Loeb/San Francisco. He has worked on everything from IBM to Bud Light and every intellectually positioned brand in between. Scott’s work has been featured in virtually every major award show and industry magazine and has been profiled in the Chicago Tribune and Communication Arts magazine. He is a graduate of the Harvard of Onondaga County - Syracuse University.
Kay is a passionate brand marketer who’s had the privilege to work with both established world-class brands as well as the next generation of innovative, culture-changing companies. Driven by developing narratives and intelligent brand strategies, Kay is proud to have been a strategic account team member for brands like Zipcar and Bemis who fearlessly seek new and innovative communication models to connect with their consumers. Kay is a native of Maine, finds serenity in long runs, and is one of the few folks out there who not only has a Boston Public Library card, but actually uses it on a regular basis.
Sarah is a Senior Art Director and Designer who works on campaigns across all media at Breakaway. She was previously at Toth + Co where she gained a deep level of experience in both the fashion and lifestyle space. She has worked on a variety of clients including Keds, Under Armour, Neiman Marcus, Timex and Park Hyatt. Sarah graduated from the University of Delaware with a degree in Visual Communication.
As a Senior Brand Manager, Jeff oversees the day-to-day client activities and relationships of several key Breakaway accounts. Prior to Breakaway, Jeff served as Director of Athlete Management at Team One Management where he represented several Olympic athletes. Jeff has managed soccer marketing for North America at PUMA and worked on the Titleist and FootJoy accounts at Arnold Worldwide. Jeff graduated from Providence College with a BA in Marketing and was a two-year captain for the men’s soccer team.
Tyavanna is Breakaway’s Office Manager and brings over five years of management and human resource experience to the company. She received her BS in Communications from Salem State University where she majored in Public Relations and minored in Marketing. Tyavanna works closely with the marketing and activation teams and literally and figuratively holds the keys to everything inside the compay. When she is not fueling the office’s Pringle addiction, she enjoys hiking, kayaking, traveling and spending time with family and friends.
With roots in journalism, broadcast and entertainment production, Talia knows PR from both sides of the fence. She is tenacious about digging for the most compelling story and has landed major coverage in outlets from TODAY and Good Morning America to The Wall Street Journal and Forbes. Prior to Breakaway, Talia’s versatility led to a PR client roster of leading brands and thought leaders across disparate industries. She has experience in food and spirits, technology, beauty, publishing and non-profits. Off-hours you might catch her at a brewery (drinking), performing in the local theatre (acting), volunteering at North Tabor Farm (do-gooding), taking poetry workshops (rhyming), or attempting to rock climb (falling). We’re hoping she gets better quickly at that last one.
Caroline is the Executive Assistant and Marketing Coordinator for Breakaway’s investment team. Prior to this, Caroline was a marketing specialist at Convergent Dental and a PR coordinator for Club Monaco. She is a graduate of Brown University with a BA in English Literature. In her free time, Caroline enjoys reading and singing, often at the same time.
Ted leads Breakaway’s marketing and business development efforts. Prior to joining Breakaway, Ted spent over 15 years driving integrated marketing initiatives for his own award-winning agency, Crunch Brands. Crunch partnered with both B2B and B2C brands including Sperry Top-Sider, New Balance, Unreal Candy and The Pan-Mass Challenge. Prior to Crunch, Ted worked at Arnold Worldwide, Digitas and Greco Ethridge Group. Ted graduated from the University of New Hampshire.
An industry veteran for over 20 years, Chuck has provided art direction and design for Jack Daniel’s, truth, Hummer, Cadillac, Gap, Converse, Project (RED), Gentleman Jack and TIAA-CREF. His multi-disciplinary craft has been honed during stints at Arnold Worldwide, Modernista!, Digitas, Graffito, and Magnet Interactive, to name a few. Awards and publication have followed: Cannes, London International, One Show, Art Director’s Club of Metropolitan Washington (Best in Show), Communication Arts, Graphis, Print, How and Taaschen are among those who have given him recognition and fancy pieces of metal over the years. He received his BFA in Graphic Design from Rochester Institute of Technology and also has an Engineering AAS in his back pocket from Alfred State College.
Jon is the architect and engineer behind Breakaway’s video production unit. He collaborates with the creative team on a wide range of projects from inception through final production. He was previously in a lead role at Berkelee College of Music developing their online video presence. A documentary filmmaker at heart, his "American Hand" series has been recognized at festivals around the world. Get to know him and chances are tequila and spicy food are in your near future. Also a stomach ache.
Mike leads the client service team and has had a distinguished career in non-profit marketing and advertising at a variety of agencies on both coasts. Most recently he was Group Account Director at Modernista! in Boston where he managed relationships with two General Motors divisions, Converse and Animal Planet. Mike has over 20 years of experience building great brands at notable firms in Boston and San Francisco including Hal Riney, Lowe Lintas, Arnold Worldwide and Hill Holliday. Mike is a former board member of the New England Ad Club and is a graduate of Colgate University.