Cait Hagaman

Breakaway teamed up with Reebok and SIX:02 to bring Gigi Hadid’s #PERFECTNEVER campaign to life in NYC as part of the opening weekend for SIX:02’s new flagship store in Times Square. See video recap below.

Shoppers got a chance to strap on some boxing gloves, get tips from Gigi’s training team, and get their beautiful mug up on the larger than life billboard in Times Square.

Each video was captured and branded to look like Gigi’s campaign video, and shared on social channels for a chance to win prize packs of the latest and greatest from Reebok.