Launched in 2009 by a group of elite, world class athletes including Dwyane Wade, Serena Williams, Drew Brees, David Villa, Reggie Bush, Carli Lloyd and others. MISSION is pioneering Thermoregulating innovations to maximize athlete performance and recovery. Working hand-in-hand with world-class doctors, scientists and athletes, MISSION is focused on changing the game by delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today's athletes before, during and after competition.
