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Bemis

Let's Make Amazing

Bemis is the global leader in seamless construction and bonding that eliminates stitching in high-performance apparel, footwear and luxury leather goods. The process and materials they develop allow the greatest designers in the world to create better, sleeker, stronger and more functional products.

Bemis has enjoyed long-term success in established categories for over 100 years, but came to Breakaway looking to drive new growth and capitalize on emerging market opportunities.

Over the last two years, Breakaway identified core marketing objectives that ultimately led to a reimagination of a fully integrated brand that is as sleek as the products they make and the brands with which they partner.

TRADE PRINT CAMPAIGN

Breakaway created a trade print campaign to challenge designers to dream big and think beyond any constraints brought on by traditional cut and sew methods. Each spread featured a macro detail of Bemis’ Sewfree product for inspiration. 

BRAND WEBSITE

The fully responsive Bemis website was redesigned to reflect the updated modern, graphic feel of the brand. The site is modular to accommodate for the frequent addition of trend forecasts and new collections.

PRODUCT SELECTOR GUIDE

A custom-built product selector guide was created to help designers and developers narrow options and find tech specs to create exactly what’s inside their head.

APPLICATION SAMPLES

Design is an organic process. Creative people need to touch, feel, manipulate and visualize new materials and applications to fully understand how they interact with each other. These sample boxes allowed designers to have everything at their fingertips and created an easy tool for the sales team to present new collections.

PRODUCT IDENTITY AND HANGTAG

Sewfree makes garments stronger, lighter and more weatherproof. Which means they’re also better. Breakaway created an iconic consumer facing mark and hangtag to let consumers know they’re getting a quality product and to learn the backstory. 

CUSTOM SALES KIT

Sales kits were created complete with product samples, videos, brochures and tech specs and custom printed with the designer’s photo on the box cover.

TRADE SHOW BOOTH DESIGN

To make the transformation complete, a new trade show booth was designed that showcased Bemis products and played off of the clean lines, simplicity and sophistication of the new brand.

BRAND ACTIVATION

For Struktur, a hip design conference for outdoor apparel sponsored by Bemis, we engaged attendees by asking them to submit a sketch via Instagram or Twitter that would later be laser cut into a custom T shirt with Bemis films. We connected 1 to 1 with designers and left them talking and tweeting about it days after the show.

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