Share

Who We Are

Brand and Marketing leaders are now expected to do more than branding & marketing. To help them, we’ve built a different kind of agency designed to spark growth and quickly power businesses to another level.

Breakaway's unique model combines the business acumen of investors, consultants and operators with the creativity of brand builders and innovators. All with the entrepreneurial energy, speed, creativity and urgency that every leader craves. 

Our teams uncover opportunities and solve urgent problems that others can’t. Implement ideas that others won’t. Treat branding & marketing spend as growth investment. And help our clients be seen as next level heroes and leaders. 

Marketing Team

Karin Piscitelli

President & General Manager

Karin Piscitelli

President & General Manager

Karin oversees the Agency day-to-day operations and general management function at Breakaway. With 20+ years of agency and corporate marketing experience, she leans heavily in to the Client Services and Strategy teams. Most recently she was the head of Global Marketing for Consumer Products at Jabra, an international sound and audio products brand. Prior to that, Karin has led Global and North America marketing efforts for consumer brands in the active lifestyle/sporting goods and CPG categories – focusing on Marketing Communications planning, integrated strategy and execution across owned, paid and earned initiatives. She is a graduate of Indiana University.

Ted Schlueter

Chief Executive Officer

Ted Schlueter

Chief Executive Officer

Ted leads Breakaway’s marketing group and business development efforts. Prior to joining Breakaway, Ted spent over 15 years driving integrated marketing initiatives for his own award-winning agency, Crunch Brands. Crunch successfully positioned and grew brands like UNREAL Candy, Sperry Top-Sider (through exit) and The Pan Mass Challenge. Prior to Crunch, Ted worked in Boston and New York at Arnold Worldwide, Digitas and Greco Ethridge Group. Ted graduated from the University of New Hampshire.

Hannah Moore

Account Director

Hannah Moore

Account Director

Hannah is an experienced brand builder that manages multiple key Breakaway accounts and contributes to new business. Prior to joining Breakaway, Hannah spent time at MullenLowe, 180LA and McCann NY and has had the opportunity to work with a variety of brands including Verizon, JetBlue Airways, ASICS and Dollar Shave Club. In her free time, she enjoys exploring new places and trying out new restaurants. Hannah received a degree in journalism from Ithaca College.

Dan Madsen

Creative Director

Dan Madsen

Creative Director

Dan leads the creative on many accounts at Breakaway. During his 10-year career he has been fortunate to build some of the most influential campaigns beginning at David+Goliath where he created a Super Bowl commercial for Kia that rocketed the launch of their mid-size sedan into the company’s #1 selling vehicle in just one month. Soon after, he made the move to the East Coast. At MullenLowe he spent 5 years shaping JetBlue’s brand into a human focused airline, growing it to become one of the most popular brands of this century. Since then, he has collaborated with other great brands as Creative Director while at Arnold, Fidelity, and Breakaway. When he’s not making influential campaigns, Dan is usually found with a fly rod in his hand or chasing one of his four kids around the yard.

Mark Higgins

Director of Video Content

Mark Higgins

Director of Video Content

Mark leads the video content creation department at Breakaway. Prior to joining Breakaway Mark was Senior Editor/DP at Arnold Worldwide for more than 15 years. Working with brands such as Titleist, Ocean Spray, Jack Daniels and New Balance to name a few. Mark has worked closely with Tom Brady on several UNREAL candy holiday initiatives. He previously exclusively directed/shot/edited Dropkick Murphys music videos and shares a Directing credit with Martin Scorsese for Dropkick Murphys/The Departed collaborative music video for Shipping Up To Boston. His independent video work has racked up over 100 million views on YouTube.

Blake Qua

Account Supervisor

Blake Qua

Account Supervisor

Blake leads several key Breakaway accounts – managing client activities and relationships as Account Supervisor. She brings a unique perspective having previously worked on both the creative and media agency side in Boston and New York. Blake has had the opportunity to work on a range of brands including JetBlue Card, JetBlue Airways, FAGE Greek Yogurt, Hyatt, Rexona and TD Ameritrade. Blake is an Elon grad, native Mainer and loves to travel and ski.

Donna Platt

Senior Producer

Donna Platt

Senior Producer

Donna leads all of the print and digital production at Breakaway. In Donna’s 20+ years, her experience has spanned many industries including retail, sportswear & athletic shoes, banking, medical, food and beverage as well as insurance and real estate.  When not working, Donna enjoys skiing with her two boys, as well as hiking, biking, watching Boston sports and relaxing at the beach whenever possible.

Liam Corrigan

Designer

Liam Corrigan

Designer

Liam is a Designer and a 5-tool player that is capable of tackling any project thrown his way. Prior to Breakaway, he began his career at Crunch Brands after graduating from the Tyler School of Art at Temple University. Liam is a member of Breakaways illustrious cat club and can also be found on the courts balling throughout Boston.

Celia Misra

Account Supervisor

Celia Misra

Account Supervisor

As an Account Supervisor, Celia leads day-to-day client relationships and keeps the train on the tracks for her accounts. Prior to joining Breakaway, Celia worked at Saatchi & Saatchi Los Angeles, managing the development and execution of integrated campaigns for Toyota vehicle launches and media partnerships. Celia is an Emerson College grad, New Hampshire native, and obsessive dog mom.

Alex Barbosa

Designer

Alex Barbosa

Designer

Alex is a Designer, painter, cyclist, and awesome playlist creator. Prior to Breakaway he was a Brand and Interactive Designer at Korn Design, where he worked on brands in the luxury hospitality and real estate markets. He Graduated from Mass College of Art and Design with a BFA in Graphic Design.

Jon Koffler

Creative Director

Jon Koffler

Creative Director

Jon brings deep creative roots and a diverse background to Breakaway. His history includes Executive Creative Roles in the New York offices of Ogilvy and Grey, the Google Creative Lab and most recently the Google Hardware group. Jon has helped launch global brands like American Express and has experience across almost all categories and all size brands. Jon’s work has won major awards in advertising and is part of the MOMA's permanent advertising collection. He is a graduate of Tufts University.

Jenna Block

Senior Account Manager

Jenna Block

Senior Account Manager

As a Senior Account Manager, Jenna runs the daily client activities for several Breakaway accounts including Tishman Speyer and Wasabi. She also supports the overall Account Management team. Prior to Breakaway, Jenna spent four years with the Cleveland Browns. While she was patiently waiting to get the look from coaching to hit the field, she was managing national and local sponsorship accounts across various industries, including apparel, hospitality, insurance, legal services & technology. Outside of work, she enjoys traveling & spending as much time outside as New England allows. Jenna is a native Long Islander and graduated from Quinnipiac University with a BA in Communications.

Leif Holtzman

Senior Strategist

Leif Holtzman

Senior Strategist

Leading research initiatives and insights development, Leif uncovers hidden opportunities to develop clients' business and brand strategies that are simultaneously unique within the market and compelling to the target customer. He was previously a member of the Global Customer Marketing team at Facebook. He also helped lead the strategy groups at Digitas and Arnold Worldwide, where he partnered with some of the world’s most iconic brands like Progressive Insurance (“Flo”), Holiday Inn, and ADT. Leif graduated from Harvard with an A.B. in Psychology & Economics, and earned his MBA from Stanford. When he’s not brand strategizing, Leif can be found shredding on lead guitar in the 90s alt-rock cover band Shirley Prison Riot.

Tyavanna Skane

Manager, HR & Billing

Tyavanna Skane

Manager, HR & Billing

Tyavanna is Breakaway’s HR & Billing Manager and brings over 7 years of management and human resource experience to the company. She received her BS in Communications from Salem State University where she majored in Public Relations and minored in Marketing. Tyavanna literally and figuratively holds the keys to everything inside the company. When she is not covertly fueling the office’s candy addiction, she enjoys traveling and spending time with family and friends.

Malcolm Higgins

Junior Designer

Malcolm Higgins

Junior Designer

Malcolm is a Jr. Designer at Breakaway and our resident Swiss army knife. He supports the creative team working on photography, design and videography. Malcolm also assists with in-house and on-location shoots for our clients. When he isn’t using our studio for photo shoots he’s in the recording studio with his friends creating content for their record label.

Ventures Team

Dennis Baldwin

Chairman

Dennis Baldwin

Chairman

Dennis brings over 15 years of consumer products and consulting experience as the Founder and Chairman of Breakaway. His expertise ranges from marketing and strategy to product and business development. As the former Chief Marketing Officer of Reebok International, Dennis established a mission to connect the brand to global youth through sports, music and technology. Prior to joining Reebok, Dennis was a Management Consultant at Ernst and Young LLP. Dennis graduated from Union College and has an MS in Industrial Relations from Cornell University.

Chaz Bertrand

Managing Director, Advisors

Chaz Bertrand

Managing Director, Advisors

Chaz leads the investment advisory practice at Breakaway. Previously, Chaz served as founder and CEO of RockHopper Group, LLC, a holding company that acquired and developed enthusiast apparel brands in the outdoor and lifestyle space. Prior to RockHopper, Chaz was an investment banker at Adams Harkness and Roberston Stephens. Chaz has a proven track record investing in, structuring, and executing public and private financings for emerging growth and middle market companies. He has a BS in economics from the US Naval Academy and an MBA from Harvard. Chaz served five years as an officer in the US Navy with a focus on diving and deep-sea salvage operations.

Scott Caras

Vice President, Ventures

Scott Caras

Vice President, Ventures

Scott is a member of the investment team at Breakaway, where he evaluates investment opportunities and is active in the firm’s advisory practice. Previously, Scott led corporate development initiatives for Escalade, Inc., a publicly traded company that owns 30+ brands in the sporting good and outdoor industry such as STIGA, Bear Archery and Goalrilla. Prior to his role with Escalade, Scott founded and ran a portfolio of brands in the outdoor industry, and worked as a consultant in Deloitte’s Strategy & Operations practice. Scott earned his undergraduate degree from Bowdoin College and an MBA from the Darden School of Business at the University of Virginia.

Daisy Vu

Executive Assistant

Daisy Vu

Executive Assistant

Always Perky. Always Smiling. That’s Daisy! Or perhaps it has something to do with the fact that she can only function after having her iced double shot espresso in the morning. Daisy moved to Boston to pursue her professional dreams and is probably the first person ever to voluntarily leave San Diego. Prior to joining Breakaway, Daisy studied Sociology at CSU Northridge in Los Angles and joined LMA Marketing & Advertising in San Diego as a Client Services Coordinator and Account Coordinator. In her role, she helped execute strategic planning for all client campaigns and projects working with clients in the media industry for television advertising, public relations and media research analytics.