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Creative

We make people fall in love with brands by making them human.

But not just any human. There are billions of those. We develop brand personalities that are thoughtful, smart, interesting, relevant and fun to be around. Brands that make people feel better and look better and be better. Brands that are badges — of honor and authenticity and intelligence.

We work hard with our partners to discover the inherent truths within each brand and recast them in a way that makes every stakeholder take notice. Sometimes it’s with design and tone of voice. Sometimes it’s a game-changing product or marketing concept. Always it’s with the business goals and soul of the company at the center.

Integrated Campaigns

The most successful brands build stories that are consistent and cohesive across every platform. We develop integrated marketing campaigns that weave together design and language that flow from a singular strategic point of view regardless of the media or the medium. 

Brand Identity & Naming

A brand is built over time. It’s a collection of experiences at every touchpoint. But it starts with a smart and provocative identity. We have designed countless brands from the ground up and have reimagined the look and feel of companies of all sizes. We have trademarked dozens of names, taglines, products and systems for our partners in a process we call Scrabblization. Just kidding – we couldn’t come up with a name for it. Yet.

Film & Content

Our experience in film and content development has roots in the glory years of big agency production and storytelling, dialed into a modern multiscreen, digital world. We have full in-house production capabilities but also collaborate with outside filmmakers. Content is king, and we make a lot of them, from concept through final produced spots.

Digital

Building a brand on a digital marketing platform is a necessity for companies big and small. Our digital experience includes web design and development, mobile, GUI, digital media, publishing, and emerging platforms.      

Print & Design

Breakaway has deep experience in print and design, from traditional magazine campaigns and sales collateral to apparel and packaging. Our integrated approach to every client and project creates a seamless extension of the brand across every medium and every type of material. And we manage the process from concept phase to finished product.

Retail & Environmental

Our creative team has designed mobile brand tours and events, developed in-store brand experiences, created trade show booths, and worked with architects and builders to design restaurants and pop-up stores.