NO PAIN. NO PAIN.
When we began working with Convergent Dental in 2012, they were a start-up company without a brand but with a huge idea – let’s take the fear out of going to the dentist. They had patented an innovative yet unproven laser technology that could perform 95% of typical dental procedures without anesthesia. What they needed was a marketing platform that was as unique as the claims they were making. If you’re going to walk into an industry and make its teeth rattle, you better not look, sound, or be like anything that has come before.