THE DRINKING SOLUTION.
Drizly is an alcohol delivery app. How cool is that? Browse the inventory, fill your basket and have everything delivered in about 30 minutes. Drizly’s technology is amazing and they are at the forefront of the category. The problem is it’s such a killer idea that competitors are springing up everywhere. It’s an arms race now – who can stand out, expand quickly and gain the love and attention of consumers?
Breakaway took an equity position in Drizly and set out to create a brand that was as far from the hipster cocktail weenie competitors as we could get.