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Embark

LET THE DOG OUT

Embark is a Boston-based startup with the most accurate dog DNA kit on the market with a mission to end preventable diseases in dogs. Like 23andme, each DNA test they collect is used by their scientists to discover genetic health conditions increasing the lifespan of dogs through scientific discovery. In order to build awareness and their database, Breakaway created a fully integrated holiday campaign that helped support aggressive holiday sales goals and introduced a completely new category and product to consumers.

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