SWEET CHEESES THAT’S GOOD.
Breakaway created Oath Craft Pizza from the ground up alongside a pizza entrepreneur with a dream, a technology, and a hell of a good tasting pie. The product was amazing, but help was needed to create a brand and build the business. Turns out we’re really good at eating pizza. It was a match made in heaven’s kitchen.
While the entrepreneur toiled away fine-tuning his amazing handcrafted pies, we went to work creating a brand that would elevate the common pizza. Everything from the name to the brand aesthetic to the materials used in the build-out was put under the microscope. We promised ourselves we would always do what’s right for the brand. The right ingredients. The right attitude. What’s right for the employees and the community. That was our promise. That was our oath.
That was our name.