EAT IT, MARS.
Unreal Candy was entering some treacherous and unwelcoming territory – taking on the well-established candy giants with a product made of real and natural ingredients. To make matters more daunting, Unreal needed to gain market share during Easter – the key candy purchasing season – when the megabrands spend their megadollars.
We figured if the easter bunny knew he’d (she’d?) been delivering candy full of junk all these years, it would feel pretty lousy. So much so that he’d hop on a nationwide apology tour and try to make amends.